To smell like Keith Urban, you'll have to go to 'Phoenix.' That's the name of the Aussie country superstar's new men's fragrance, named after the phoenix tattoo on his left arm.

"I've always loved symbolism and mythology, the symbolism of the phoenix being something that succumbs to the challenges and burns in the fire, but then is resurrected from the ashes and rises up even stronger than before," Keith tells Women's Wear Daily. "The 'what doesn't kill you makes you stronger' story of the phoenix is something else that I think fits really well with a man's cologne. I can relate very strongly to that, going through hard times and coming out the other end of it much stronger for the experience."

Describing the scent as "not too rugged and not too soft," the notoriously humble Keith also thought it was important not to just name it after himself. "The last thing I want to make a man do is, when someone asks him what he's wearing, is for that poor man to say, 'I'm wearing Keith Urban.' That just seems really awkward to me. I wanted to allow a man the dignity to respond with something that is a little more appropriate. Not too hoity-toity, not too chic and metro, something that's got a nice, masculine simplicity to it. I felt Phoenix fit that really well."

The bottle, which features an etch of the phoenix design, retails for $35. You can pre-order Phoenix on Keith's website, which details it as "a profoundly rich, masculine scent ... infused with blackberries, cognac and plum and can be described as having a 'woody oriental' fragrance."

Keith is in good aromatic company, as many of his famous friends have their own colognes and perfumes, as well. Tim McGraw has an entire line of fragrances, as does his wife Faith Hill, Taylor Swift and Shania Twain.

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